A Movement by NxtGen Network

#THISisschoolmeals.

It's a movement.

School foodservice has a branding problem, and we're going to solve it. Together. It's time to change the perception, redefine the standard, and show the world the true excellence of school meals in America.

Join the Movement Watch the Show

The Perception Problem

The narrative doesn't match the reality.

Too many believe our K-12 students are served unhealthy, unappetizing food. That's far from the truth. School foodservice is built on trust, teamwork, quality, pride, loyalty, and innovation — and it's time the world sees it.

The Perception

Outdated stereotypes.

Movies, memes, and decades-old assumptions still shape how the public talks about school food. That story is stuck in the past.

The Reality

Chef-driven excellence.

Today's school kitchens serve scratch-cooked, nutritionally enhanced meals held to some of the strictest standards in the country — by teams doing essential work.

The Movement

Take control of the narrative.

#THISisschoolmeals is how we break the stereotypes together. Industry, operators, students, and school districts telling the truth of what school meals really are.

The Show

#THISisschoolmeals — the show.

Two matchups. One school kitchen. Zero mercy. Watch industry chefs and school foodservice pros go head-to-head to prove what real school meals can be.

The #THISisschoolmeals Show — being "plated" for your viewing pleasure

Featured Show

The #THISisschoolmeals Show is being "plated" for your viewing pleasure.

Two matchups. One school kitchen. Zero mercy.

Watch the Movement

Where it started. Where it's going.

The launch that named it. The hero film that carries it forward. Two videos, one message: it's time to rebrand and redefine.

The Launch

#THISisschoolmeals — the movement begins.

The video that named the movement.

The Hero Film

#THISisschoolmeals Hero Video

Nurturing the minds of the future.

Join The Movement

Three ways to help change the narrative.

The moment is now. Whether you cook, fund, or feed — there's a place for you in this movement.

Be a Chef on the Show

Bring your skills, your dishes, and your point of view to the #THISisschoolmeals Show. Industry chefs and school foodservice pros both welcome.

Apply to be a chef

Sponsor the Movement

Put your brand where it matters. Sponsor content, episodes, and campaigns that put school foodservice in the spotlight it deserves.

Become a sponsor

Contribute Your Story

Manufacturer, operator, chef, or school district — share what you're doing to change the perception of school meals. Video, photo, or written story.

Share your story

Contributors

The voices behind the movement.

Manufacturers, operators, and school districts sharing the real story of school meals. This is what changing the narrative looks like in practice.

Industry Contributors

J.T.M. Food Group

#THISisschoolmeals | J.T.M. Food Group

Red Gold

#THISisschoolmeals | Red Gold

Homemade Rolls, Queso Nachos & Chipotle Bowls | Danielle Freeman

Let's Rebrand. Let's Redefine. Let's Feed the Future.

School foodservice is essential work. The moment to take control of the narrative is now — and it takes all of us: industry, operators, districts, and chefs.

Join the Movement Contact NxtGen

Questions, partnership ideas, or press inquiries: info@nxtgennetwork.com